The HR expertise
your business deserves

When people, payroll, and processes start consuming more time than your product — it's time for a partner who gets it.

Your business is growing. Your team has doubled in a year. Suddenly, the founder is spending more time on interviews than on developing the product, and the questions around people, payroll, and processes keep piling up.

Or perhaps you're just entering the Bulgarian market and looking for a reliable partner who understands the local landscape — from labor law to the specifics of hiring technology talent.

Does this sound familiar?

Who we work with

At ARA.BG, we help two types of companies build a strong HR function in Bulgaria

🚀

Small & mid-sized businesses

20–100 employees · without a dedicated HR

Startups, tech, and fast-growing companies that need professional HR expertise without the cost of hiring a full-time director.

🌍

International companies

Opening operations in Bulgaria

Organizations entering the Bulgarian market and looking for a local partner for talent acquisition, HR administration, and navigating local legislation and business culture.

What we do for you

🎯 Talent acquisition

We find people who truly fit your team and culture, not just the job description.

📋 HR administration

We handle the paperwork, contracts, and processes, so you can focus on the business.

⚡ Fractional HR

Get a director-level strategic HR partner at a fraction of the time and cost.

🌐 Market entry support

Assistance for international companies launching operations in Bulgaria: from hiring the first employees to building a complete HR framework.

Why companies choose us

✓

We understand the specifics of IT and fast-growing businesses

✓

We bring international experience — having worked with teams across 12+ countries

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We don't offer templates; we offer solutions that work for your team

✓

We grow with you — start with a small package and scale as your needs evolve

Danail Kanchev

Danail Kanchev

Founder, ARA.BG

GPHR Certified PMP Certified 18+ years experience

Behind ARA.BG

Behind ARA.BG stands Danail Kanchev — an HR professional with over 18 years of experience building and scaling teams in technology and fintech companies.

He has held HR leadership roles at international organizations such as ApprovalMax, Dext (formerly Receipt Bank), Playtech, and EPAM Systems, where he managed people and processes across dozens of countries — from startup stage to mature companies with hundreds of employees.

Certified GPHR (Global Professional in Human Resources) and PMP (Project Management Professional), Danail founded ARA.BG with one clear mission: to make high-quality HR expertise accessible to the businesses shaping the future — both local small and mid-sized companies and international organizations choosing Bulgaria as their next destination.

Connect with Danail on LinkedIn →

Ready to turn your people into a competitive advantage?

Start with a free 30-minute consultation. We'll discuss your needs and show you how ARA.BG can help.

📅 Book a free consultation Explore services →